Where and How to Buy Gold in the UK?
Synopsis
So, you're considering buying gold... but you're unsure where the best place is in the UK to do so. With more bullion dealers opening across the country, few can boast over 60 years of experience. Or how about an easy-to-use website and two convenient locations in Blackpool and London?
Your answer is Chards Coin and Bullion Dealer.
Why not keep reading to understand the benefits you will miss out on if you don't buy gold from us!
Who Are Chards Coin and Bullion Dealer?
Chards Coin and Bullion Dealer is many things but all-align with our mission:
To facilitate the buying and selling of investment bullion* at exceptional prices by empowering customers to make informed decisions.
* Bullion refers to precious metals like gold and silver, valued primarily for their weight and purity. It’s typically bought as coins or bars and traded close to its intrinsic metal value.*
What does intrinsic metal value mean?
* Intrinsic metal value refers to the inherent worth of a metal based on its weight and purity.
Our 'What Is Bullion?' info page explains things further; you'll learn about the different types of bullion, where bullion comes from, and how to store your bullion.
What Makes Us Stand Out?
- Trusted by new and seasoned investors for over 60 years (operating since 1964)
- Family-run bullion dealer
- Full Member of the London Bullion Market Association (LBMA)*
- Specialist in coins and collectables
The LBMA is the independent authority which governs the London Bullion Market (word's largest precious metals market). As full members with global partners, we commit to secure and ethical transactions. Did you know there is less than 90 full members of the LBMA including ourselves. As of writing this, there is only 11 dealers in the UK that are full members.
Award Winning Bullion Dealer
- x4 Bullion Dealer of the Year
- x1 E-Commerce Dealer of the Year
- x1 Numismatic Dealer of the Year
Don't take our word for it! Read our 6,000+ reviews on Trustpilot.
Why Choose Chards Coin and Bullion Dealer
Here is the part where you'll see what you could miss out on!
- Trust: Established in 1964, with a long-standing history, we’re here to stay.
- Free Advice: Explore our informative website, give us a call, or visit us in person.
- Heritage Websites: We have previous websites that date back to 1998-99 (over 20,000 pages informational pages and guides).
- Competitive Pricing: We offer fair prices by actively reviewing our buying and selling rates.
- Bullion & Numismatic Options: We cater to both investors and collectors, offering a range of new and old stock.
- Integrity & Honesty: You'll never be upsold and will receive expert advice (not financial advice).
- Transparency: Transparency is key. You'll have all the facts needed before making a decision.
- Ethics: We uphold the highest ethical standards in all our dealings.
- Value & Excellence: We show our value and excellence through our experience, exceptional customer service, and products.
- Expert Numismatists: Our CEO, Lawrence Chard, and his daughter, Juliana, have decades of experience and are credible numismatists.*
- LBMA Full Member: We've been full members of the London Bullion Market Association (LBMA) since January 2024.
- Fully Insured: Our Lloyds of London* insurance protects orders, deliveries, and vaulting, ensuring peace of mind.
* Numismatists are individuals who study or collect coins, paper money, and related items. They are often passionate people who delve into the history, value and art of currency. Numismatists can include collectors, dealers, and researchers who use coins in their research.
* Lloyd’s of London, a globally recognised marketplace for insurance and reinsurance based in London, England. It operates as a hub where buyers and sellers collaborate to manage risk.
What Gold Do We Sell?
We stock a fantastic range of investment gold and diverse gold products.
Among them are British gold coins manufactured by The Royal Mint, which can help improve your investment returns.
Examples of Capital Gains Tax (CGT) exempt* gold coins:
* CGT-exempt 1 oz gold coins are our best value option for investors seeking new 1-ounce gold bullion coins.
In addition, we sell new and pre-owned gold bars from the top mints and refiners. These include The Royal Mint, Metalor, The Perth Mint, PAMP, Bulmint, and more.
* CGT is a form of levies imposed on the profit garnered from the sale of assets. The present CGT allowance is £3,000 per annum per individual, which implies that one can earn up to £3,000 from the sale of assets prior to being subject to CGT. Where you see the words CGT Exempt this allowance will not apply to any investment gains made on purchasing and selling these products.
How To Get Started
If you're new to investing, a great starting point is our educational blogs. We recommend checking out our 'Advice Guide for UK Bullion Investors'—it provides a complete overview of everything you need to know to get started. While the advice guide mentions the four most traded precious metals this blog focuses just on investment gold.
Where to Find Us
Our friendly staff want to assist with all your bullion needs!
London, Hatton Garden Details
- Address: Suite 127, 100 Hatton Garden London, EC1N 8NX
- Opening Hours: Monday to Friday 10:00am – 3:30pm
- Telephone Number: 01253 343081.
For more information, you need to read our London guide.
Blackpool, South Shore Details
Address: 32-36 Harrowside, Blackpool, FY4 1RJ
Opening Hours: Monday to Friday 9:30am – 4:00pm
Telephone Number: 01253 343081
Do You Need An Appointment?
Yes, for the smoothest experience possible, please book an appointment in advance and bring two forms of identification. As required by HMRC and UK law, we enforce a 'know your customer' policy, asking you to prove your identity using standard forms of ID. (See Source)
Acceptable forms of IDs include a passport or photo driving license, or one of these plus a recent utility bill (dated within the last three months) with your current name and address.
What Does the Future of Gold Look Like?
The first month of Q2-2025, gold priced in ounces reached a new all-time high of £2,611 in British Pounds and $3,502 in US Dollars. Due to the gold price surge seen so far in 2025, many of the largest investment banks have re-evaluated their gold price predictions for the year and beyond.
- Goldman Sachs: Raised its end of 2025 gold price forecast to $3,700 up from $3,300.
- UBS Group AG: Revised their end of 2025 forecast to $3,500.
Summary
You might expect us to say that Chards Coin and Bullion Dealer is the best place to buy. If we weren’t, we would work tirelessly to improve and ensure we became the best. We’ve spent over 60 years doing just that, so we believe we are the best place to buy in the UK and internationally.
Next Steps
You're now ready to take the next steps in your gold investment journey! Why not explore our selection of information pages to assist you?
Where Not to Buy Gold?
Stay tuned, as we have an upcoming video on our Chards YouTube channel titled 'Where Not to Buy Gold!' In our CEO's opinion you should not buy eBay, that guy down at your local pub, or pawnbrokers.
Subscribe to our channel to watch videos like Lawrence Chard analysing fake coins, along with other topical subjects led by the leading experts in our Chard team.

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We are not financial advisers and we would always recommend that you consult with one prior to making any investment decision.
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