Visitors to our website are tracked using the IP address and our website server uses this IP address to provide various statistics and usage data.
Cookies are a way to distinguish you from others users to the site and tracking cookies allows us to provide a much better experience when you browse our site. Cookie data is one of our core datasets for improvements on the website and they are composed of small text files that are stored on your computer when you visit web pages.
We use the following cookies:
Strictly necessary cookies - these are fundamental to our website working, for example, a cookie is used to enable you to log into your customer portal, use checkout or payment gateways.
Analytical/performance cookies - these cookies provide us valuable insight into how users interact with our web pages. This data is used to gain insights into page usage prior to developing updates.
Functionality cookies - these cookies will recognize when you return to the website allowing us to customise content, greet by name and remember preferences. These cookies are very important for us due to our varied customer base from coin collectors to bullion investors.
Targeting cookies - these record your journey to and from our website. We use this information to make better use of advertising and other marketing channels.
Our website may not function correctly if you do not allow cookies when browsing our site. Shopping carts, personalised features and account login (to name a few) will not work correctly.
Please review www.aboutcookies.org and your browser help documentation (a google search is usually sufficient) in order to check cookies are allowed on our website.
Information collected is anonymous and not personally identifiable. It does not contain any reference to names, address, telephone number or email address.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. For more information visit: https://www.google.co.uk/analytics
Google Tag Manager
Google Tag Manager is a tag management system that allows you to quickly and easily update website tags and website code. This allows us to track events such as add to cart and allows us to manage popups such as sign up forms. . For more information visit: https://www.google.co.uk/analytics/tag-manager/
Smartlook is a tool that tracks online journeys and behaviour providing heatmaps, scroll maps and visitor recordings. We use this to ensure we are delivering the best possible user experience and updates. For more information visit: https://www.smartlook.com/
Sometimes on our site you may notice that there are cookies stored which are not our own. You may have visited a site which has embedded a cookie file which you have then continues to carry. We recommend you contact these sites and view the information available and how they are used.
Social Media sharing
If you share our content with friends through social networks – such as Facebook and Twitter, you may be sent cookies from these websites. Again we do not have any control over these cookies so we recommend you contact the sites direct, view the information available and review how they are being used.