At Chards Coin and Bullion Dealer, our vision is to provide investors with the necessary information to confidently diversify their portfolios with precious metals. To achieve this, we facilitate the buying and selling of investment bullion at exceptional prices, empowering our customers to make informed decisions.
Based in Blackpool and London, we have 62 years of experience and rated as excellent with 5 stars reviews on Trustpilot!

From Humble Beginnings to Market Leader
Founded in 1964, Chards Coin and Bullion Dealer was the brainchild of our CEO and visionary, Lawrence Chard. Lawrence's passion for coins began in his grandmother's penny arcade during his youth. He still claims he's 21 and doesn't plan to retire anytime soon after more than six decades of leading one of the UK's biggest bullion dealers.
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Over the past sixty years, we have remained a family-owned business, marked by growth, integrity, and an unwavering commitment to excellence. Lawrence recognised a gap in the market where few were facilitating the buying and selling of precious metals while educating first-time buyers, seasoned investors, and future generations.
What Products Does Chards Coin and Bullion Dealer Offer?
We offer a wide range of precious metals, including gold, silver, platinum, and palladium. Be sure to explore our diverse range of investment and collectable ranges. Additionally, visit our dedicated page to help you sell you precious metals. Our live gold and silver price charts are updated every 60 seconds so you can see accurate fluctuations in the metal price to help you make your investment decisions.
What Bars Do We Offer?
There are many gold bars and silver bars you can choose from, but we always recommend our best value gold bars and silver bars. These pre-owned bars allow investors to diversify their portfolios with a wide range of sizes at our cheapest prices. Each of the bars are selected by our choice from a range of the top global mints and refiners. Our in stock gold bar range from 1 kilogram to 1 gram. For silver stackers, we offer silver bars from 100g to 1000 oz VAT-free bars.
What Coins Do You Offer?
We offer a wide selection of gold coins and silver coins to suit every investor's needs. Our best value gold coins and best value silver coins are carefully selected from renowned mints and refiners, ensuring quality and authenticity. Our gold coin range includes options from 1 oz to smaller fractional sizes. For silver enthusiasts, we provide silver coins ranging from 1 oz to larger sizes.




Our Values & Services
Here are some compelling reasons to choose us for your investment needs:
- Six Decades of Experience: Our long history ensures all customers are dealing with a stable and reputable company.
- Family Business: Our family ownership allows for a more personalised approach to customer service and a commitment to high ethical standards.
- LBMA Full Member: As a full member of the London Bullion Market Association (LBMA), we adhere to the highest industry standards and are committed to secure and ethical transactions.
- Fully Insured: Specialist insurance through Lloyd’s of London covers customers against potential risks associated with orders, deliveries, and vaulting services.
- UK Showrooms: We offer two strategically located showrooms in London's Hatton Garden and Blackpool’s South Shore, providing face-to-face consultations.
- Auditing & Accounts: In partnership with a top 10 UK auditor, we are able to provide third-party verification of its financials and vaulted assets, ensuring the highest level of customer confidence.
- Onsite & Offshore Vaulted Storage: We offer dedicated vaulted storage options, as well as international vaulted storage in cities such as Zurich and Frankfurt.
- Digital Gold & Silver: With the constantly evolving landscape of investing, we allow customers to invest in digital gold and digital silver.
- SIPP Bullion Account Applications: Customers who wish to add gold to their pension pots can buy investment gold bars from us. We are happy to work with any pension provider, see our dedicated Gold SIPP & SSAS Pension information page.
- Educational Content: We pride ourselves on being an industry leader, offering educational content through online guides and videos to inform and educate customers.
Our Awards & Achievements
During our 60+ years of serving customers, we have achieved several notable awards. Such as opening a second base of operations in London. Our London, Hatton Garden office is located at Suite 127, 100 Hatton Garden, London EC1N 8NX.
Below is a selection of additional awards and achievements we have received, placing us in good standing among the crowded market of UK bullion dealers.

- In 2026 Chards were awarded a Top Choice award by bullion.directory.
- We were awarded UK’s best bullion dealer of the year, an impressive four times in a row between the years of (2015,2018) before the cancellation of the award by bullion.directory.
- In January 2024, we became a full member of the LBMA (London Bullion Market Association), a significant prestigious industry body.
- With over sixty years of business, we continue to thrive and inspire to grow.
Why Choose a London Bullion Market Association Full Member?
The London Bullion Market Association (LBMA) is the independent authority which governs the largest and oldest precious metals market in the world.

Our LBMA certificate states that we have met the criteria to be admitted as a full member of the LBMA. For more information about the significance of LBMA membership and the reasons why you should choose an LBMA member dealer, read our London Bullion Market Association Guide.
Customer Support & Reviews
Our staff are available weekdays between 9.30am and 4pm (UTC) for telephone calls and showroom appointments. If our customer service team misses your call please get in touch via our contact us page.
If you have any questions, please call us at 01253 343081 or book an appointment with one of our customer service representatives.