With over 50 years in the coin and bullion trade we really do know our stuff, although we learn new things every day! All of our team are trained in identifying fakes, grading coins and buying and selling all coins, bullion and jewellery.
We guarantee that every time you telephone Chard your call will be answered in-house by a trained member of staff – and if you should happen to get a trainee they will let you know and ask if you are happy to be a part of their learning journey.
We would love to say that our motto is to "inform, educate and entertain” but unfortunately Lord Reith beat us to it at the BBC about 100 years ago, so our motto is “Inform, Educate and Inspire.”
Our websites are about a 50 / 50 split of information pages and product pages. We prefer to give our customers good quality, impartial information and advice, to help them come to the best decision, rather than use pushy hype and salesmanship.
In an industry where knowledge is key we believe it is extremely important to be transparent, and we publish our premiums so they are there for all to see. We are happy to discuss our margins with anyone who asks and do not hide behind prices or complicated formulae.
It’s hard to believe that we have now been in business in sunny Blackpool for over 50 years. We have seen precious metal prices fall and rise, VAT added to investment products and then removed, the United Kingdom join and (possibly) leave the EU and we have seen nine prime ministers!
From our small beginnings we have now developed into a multi-million pound business, employing fifteen members of staff, serving customers all over the world and still working on the same basic principles.
Born and bred in Blackpool, Lawrence Chard realised from an early age that there was money to be made from money – coins to be exact.
The grandson of a penny arcade owner, Lawrence started working in the family business aged just seven. One of his first jobs was selling cold drinks at the family’s tea cart before he progressed to emptying the machines and sorting the coins, and that is how Chard began.
A regular customer to the arcades gave Lawrence and his cousin Robert Alan Chard a buying list of pennies and other British coins, and from this R and L Coins was born, in 1964. A two man business built on honesty, trust, transparency and integrity opened in a tiny shop at 10 Dale Street. When Robert went to university aged nineteen in 1965, he sold his share to Lawrence.
Lawrence persevered and bought our Lytham Road, Blackpool premises in 1968, aged just 20 (he’s had some very long years, he still claims to be only 29). No. 521 was much bigger than No 10; we carried out 2 renovations there, and it served us well for over 40 years, but we eventually outgrew it.
When our Lytham Road premises was being refurbished in 1968, two little old ladies walked past and stated “that'll never last!” – we are pleased to have proved them wrong – in fact we have probably outlived them!
In 2015 we were pleased to welcome Juliana Chard on to our team. After a career in hospital pharmacy she is now following in her father's footsteps and helps with the daily activities in the business including grading coins.
When we first looked round 32-36 Harrowside in 2012 it was a horrible empty shell filled with old mail, rusty pipes, pigeon droppings, feathers, and pigeons; dead and alive. We are pleased to say that after a major refurbishment we can now call this amazing art deco building our home - complete with stained glass windows and a mirror ball - and we would love to welcome you inside.
We are pleased to say we now have lots of ‘mod-cons’ including tablets for you to view our sites, disabled access, customer toilets and trade magazines for you to read at your leisure.
Visitors are always welcome and it It is always advisable to arrive in good time, so we can help / serve you better
Hello , just a quick note of thanks for how you handled my recent order The lady who took the order was extremely helpful and friendly , you posted my order yesterday , as I requested (thankyou for that ) and coins were delivered this morning , well packed and in perfect condition I know the grandchildren will be delighted , look forward to receiving your next email with details of Squirrel Nutkins. Thankyou again
The ring arrived today and I have to say I'm very happy with it! Sure....it's not the best diamond in the world but for the money it's excellent value and I'll certainly be keeping it :0) Thank you for all your help. Kind regards
I recently visited your shop and purchased a 2015 Goat 2015 coin for my wife and the service was great and my wife loved the coin.
Hello Serena, Received the set today perfectly. Thank you very much. I will return again in 2017. Best regards
Hi Serena I am pleased to let you know I receive my sovereign before 9.30 am this morning . Thank you for your communication and excellent service. nice doing business with you.
Many thanks once again for the outstanding service. The order came well within 48 hours of my order. I shall be returning soon.
Just thought I would let you know that the coin arrived. Very nice. Thank you very much for your assistance.
I recently received a Charles I (1644-1645) Half Crown from your firm. I just wanted to let you know that I’m delighted with this coin and have been thoroughly impressed with the professionalism of all of your firm’s personnel as well. Thank you very much.
Hi. I just wanted to say thank you so much to Rochelle as she has taken her extra mile to serve my order from an overseas client. Her professionalism, dedication and patience to taking my requests and orders are second to none and effectively communicate every step of the process. I sincerely would like to thank Rochelle for making a positive experience for me to purchase from an overseas seller. I hope we can do more transactions in the near future.
Dear Chards. Many thanks for prompt delivery, I am very pleased with the Half Sovereign and your excellent service. Thank you & Regards
This is to confirm that my order arrived intact and perfect yesterday. Thanks for your excellent service.
Well done (on becoming UK Bullion Dealer of the Year 2015), please pass my congratulations on to everyone on the payroll. A great team effort.
Just received my first order with Chards & would like to say a BIG thank you to all the staff at Chards for their excellent help & guidance in making my first purchase a pleasurable experience. Thank you.
A big thank you to all the staff at Chards, that have given such an exceptionally very good personal customer service, and have always helped when I have encountered any problems. I have found that Chards, in my experiences, have the best service and helpfulness of any coin retailers. This is why I now always buy with confidence from yourselves.
Thank you so much for your friendly and speedy service; it is such a pleasant surprise when one gets such good service these days. I will certainly be in touch again when I need gold of any description.
Wanted to drop you a note to say thank you so much for making our day so special. I can't thank you enough for your patience over the months with me! Mum and Dad headed out to Singapore last week and we celebrated in style. We're not going away on honeymoon until November - last week was quite enough excitement to keep us going for a while. Thanks again Hilary. I can't thank you enough for putting up with me. Rings looked fantastic as did the necklace.