How to Choose a UK Bullion Dealer
Synopsis
One of the most important choices you must consider as a new investor in precious metals is where to buy. With several ways to purchase bullion and collectable products we recommend choosing a reputable bullion dealer.
Opting for a bullion dealer like us eliminates the risk of receiving fake coins and bars from websites such as eBay. To learn more about identifying fakes, join over 13,500 subscribers who watch our informative videos on our Chards Coin and Bullion Dealer YouTube channel.
Discover what sets us apart from other UK bullion dealers and why we have over 9,000 Trustpilot reviews, with an average rating of 4.8 stars.
The Longest Established Coin and Bullion Dealer in the UK
Choosing a bullion dealer with a long history is crucial to ensuring that you are dealing with a reputable and trustworthy dealer. Chards Coin and Bullion Dealer has been established for over 62 years and has become one of the UK's leading dealers.
Our six decades has allowed us to have developed a vast network of trusted suppliers and partnerships with leading mints. This ensures we can offer competitive prices on products featured in our in stock bullion range.
Decades of Customer Service Experience
We understand that investing in bullion can be an intimidating process, and we strive to make it as straightforward and stress-free as possible. That's why our team are friendly, knowledgeable, and always happy to help. Whether you're a seasoned investor or a beginner, we are here to answer any questions you may have.
If you require an immediate response, we recommend that you contact us.
Our experienced team can also provide guidance on investment terminology and dedicated topics such as what a premium is. This ensures you have the necessary information before choosing to commit to investing your wealth.

The Most Ethical and Honest Coin and Bullion Dealer in the UK
Integrity and honesty are at the core of our business values at Chards Coin and Bullion Dealer. We believe that transparency is essential when it comes to investing in bullion. That's why we provide our customers with clear and accurate information about our products. For example, premiums are easily identifiable on our product pages, and our final prices include postage.
We're also full members of the London Bullion Market Association (LBMA). The LBMA governs the London Bullion Market, the world's largest precious metals market. As full members with global partners, we commit to secure and ethical transactions. Additionally, we're members of the British Numismatic Trade Association (BNTA), which upholds the highest standards of professionalism and ethics in the numismatic trade.
A Dealer Who Does Not Upsell You
We believe in providing our customers with honest advice and guidance, and we will never upsell you with rare coins at inflated prices. Our team is here to help you find the right product to suit your needs.
No Cold Calling
We understand that our customers value their privacy, and we are committed to respecting that. To ensure we comply with this, we never bombard you with junk mail, telephone sales calls, or emails. For further clarity, we will only contact customers when necessary, such as to confirm orders or provide updates on deliveries.
The Most Informative Bullion Dealer Website
We understand that investing in bullion can be a complex process. Our website is not only for purchasing and selling your precious metals. It covers hundreds of topics on new releases, reactive market news, investment articles, economic and political news, and market round-ups. These articles aim to help educate you to make informed investment decisions.
These articles can easily be found be exploring our selection of guides.
We also provide live and historical prices for gold, silver, platinum, and palladium on our website.
A Dealer With Transparent Buying Prices
At Chards Coin and Bullion Dealer, we make it quick and easy for you to sell your precious metals at market-leading rates. Whenever you choose to sell, our frequent audits of buying rates ensure the most competitive prices for your gold and silver coins. If you find a better price elsewhere, we encourage you to contact us, and we will do our best to match or beat the price.
You can sell to us by booking an appointment at either our London, Hatton Garden or Blackpool showroom. You can also opt to post your bullion to our Blackpool showroom.
Posting Your Bullion Options:
✔ Distance Buy-In Postal - Cost-effective way to send bulkier consignments of high value precious metals.
✔ Royal Mail Postal - Sell items quickly with a maximum valuation of approximately £2,500 per parcel.
Did we mention that you'll receive payment in your bank account in 2 working days!
Visit Chards Coin and Bullion Dealer
We believe that having a physical presence is crucial when it comes to building trust with our customers. That's why we have a showroom in Blackpool, South Shore and London, Hatton Garden.
- Blackpool Showroom Location: 32-36 Harrowside, Blackpool, Lancashire FY4 1RJ, United Kingdom.
- London Showroom Location: Suite 127, Hatton Garden, London, Borough of Camden EC1N 8NX, United Kingdom.
If you're interested in our London office you can read our Hatton Garden office guide. The guide will answer any questions you have such as where we are and how to get there.
We also provide free valuations for any coins or bullion you may wish to sell, providing you with an accurate value of your investment.
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We are not financial advisers and we would always recommend that you consult with one prior to making any investment decision.
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