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« All Guides
The Complete Gold Guide
Gold Investing Basics
Advice Guide for UK Bullion Investors
How To Buy Gold
Selling Gold
How to Choose a UK Bullion Dealer
Humanity And Our Golden Love Affair
Why Should You Invest in Bullion?
The Industry for Gold
Understanding Consumer and Industrial Demand For Gold
Gold As Money
Gold Is the Ultimate Store of Value
What Is the Gold Standard?
Gold Prices, Silver Prices and Exchange Rates
Density of Gold and Other Metals
How Does The Gold Market Work?
Gold Market Information
Gold's Historical and Ongoing Performance
Gold:Silver Ratio
Spot Prices and Live Metal Prices
LBMA Price Fix
Which Gold Investment Should You Choose?
Gold Mining Stocks or Physical Gold - Which Should You Choose?
Gold ETFs or Physical Gold Bullion?
What is Paper Gold? Gold Futures, Gold Options and CFDs
Should I Invest in Paper Gold?
Gold Price Forecast - How is it Measured?
The 7 Signs of Investment Scams You Must Know
Top 8 Gold Production by Country & Mining Producers
The Top 7 Countries with the Most Gold Reserves
Bank of England Interest Rates 4% & Gold Price All Time High
The Correlation Between Gold Price and Interest Rate
The Impact of Recent USA Inflation Data on Gold Prices
London Bullion Market Association (LBMA)
Why Invest In London Good Delivery Gold Bars?
Types of Investment Gold
What Is Bullion?
What Is Investment Gold?
Gold Coins Or Gold Bars?
Bullion Coin Types - Latest Year, Minty, Newly Minted and Secondary Market
22 Carat Gold or 24 Carat Gold Coins?
999 Gold
Low Carat Gold Coins
What Is Secondary Market Gold?
Real Gold Coins or Bullion Investment Coins?
1 Ounce Gold Coins vs Fractional: Which Is Better For You?
Allocated - Digital Bullion Metal Accounts
Buy Gold For Investment - Our Top 6 Buys
Irish Coins
Gold & Silver Bullion Coin Types: An Investors Guide
Why Buy Gold?
Protect Your Wealth With Gold
UK Interest Rate History
Why Buy Tax Free Gold?
What is Capital Gains Tax (CGT) on Bullion?
Do I Pay VAT On Gold And Silver?
Is There Any VAT On Gold Bullion?
Gold's Portability and Worldwide Value
Gold or Silver? Which is the Better Buy?
Remain in Control of Your Gold Investment
Should I Buy Silver or Gold?
Coin Collecting for Pleasure or Investment
Why You Should Buy Physical Gold & Silver Bullion
Gold Investing For Children
Gold Investing vs Property Investment: A Comparative Analysis
Gold vs ISAs: An Investment Comparison
Comparing Gold and Buy-to-Let Investments
When And Where To Buy Gold
What Our Customers Say About Us
Where to Buy Gold and Silver in the UK and Worldwide
Buying Gold Bullion Advice
Experts
Buy Gold and Silver Safely - Which Website?
Protecting Your Gold Bullion Investment
Buying Gold & Silver On Auction Sites
Buying and Selling Rare Coins At Auction
When Should You Buy Gold?
When to Buy Gold Coins
The Leading Precious Metal Mints & Refiners in the World
Buying Gold
Investing in Gold
The Secondary Gold Market: A Guide to Buying Pre-Owned Gold for Investment
How to Buy Gold Coins and Bars
Compare Percentages, Not Prices
Buying Gold & Silver with a Debit or Credit Card
How Easy Is It to Store Gold?
The Ultimate Guide to Investing In Gold Bars from Leading Manufacturers!
So, Are You Ready to Buy Gold or Silver Now?
Investment Strategies: How to Get the Most Value for Your Money
Buying & Selling with Coin Shops
Product Advice
How Is Gold Formed and Where Do We Find It?
How Much Is a Ton of Gold Worth?
Guide to Weights and Conversions
Flexibility When Investing in Gold
Rare Gold Coins as an Investment
Mints and Mintmarks - Issue Limits
Piedfort Coins - Heavyweight Coin Collecting
Restrike Gold Sovereigns & Other Coins
Perth Mint Bullion
Red Spots on Gold Coins
Mints and Mint Marks - Mintage Figures
How Do I Store & Protect My Coin Collection?
Jewellery as an Investment
What Is the Difference Between a Troy Ounce & an Ounce?
Why Does Chards Have a Limited Stock of Krugerrands?
British Monarch Coronation Medal History
Product Price Comparisons
Our Price Match Promise on Bullion & Other High-End Products
Britannias or Sovereigns – Which Are The Best Buy?
Bullion Sovereigns - Price Comparison
Krugerrands Or Sovereigns
Which One-Ounce Gold Coin? A Price Comparison
Gold Bar Price Comparison - UK Bullion Dealers
Gold Britannias or Gold Bars - A Comparison
1 oz Gold Coins or Gold Bars - A Price Comparison
Price Comparisons
Selling Gold
Selling Your Investment Gold
Selling Gold Coins To Us
Selling Gold Bars To Us
Selling Gold Britannia Coins To Us
Selling 1 Ounce Gold Coins To Us
Selling Gold Sovereigns To Us
Selling Gold Half Sovereigns To Us
Sell Gold Coins and Bars
Selling Scrap Gold To Us
Selling Gold Queen's Beast Coins To Us
When Should I Sell My Gold Or Silver?
Advice About Selling Gold and Silver Coins on eBay
Selling Gold Coins and Sovereigns on Ebay
Selling to Chards - Our Distance Buy-In Postal Service
Selling To Chard - Our Quality Checks for Grade C and Scrap
Selling Your Items to Chards - Key Terms
FAQs
Investing in Gold FAQ's
Investing in Silver FAQ's
Digital Bullion FAQ
Coin Grading & Appraisal FAQ
Key Terms and Phrases
Gold Investment Terminology Index
Understanding Precious Metal Investment: A Beginner's Guide

Humanity And Our Golden Love Affair

Humanity seems to have a timeless fascination with gold. From its use in jewelry by ancient civilizations to its incorporation into modern technologies such as satellites and telescopes, gold remains a valuable asset in many parts of society.

Mined globally, gold is recognizable to almost anyone on the planet and humanity has gone to great lengths to acquire and control the relatively small amounts available to us. The desire for gold, often referred to as "gold fever," is driven by our almost primal desire to mine, acquire, and hoard the precious metal. The attraction to gold originally stemmed from its visual appeal, but once humanity understood the concepts of value, rarity, and durability, gold was quickly elevated to a monetary metal.

Throughout history, people have been drawn to gold and have sought it out in various ways, including mining, trading, and exploration. It is not surprising that something of such value has often been the cause of conflict, as wars have been fought over access to gold fields.

There is no doubt in our minds that the appeal of gold is as strong today as it was in ancient civilizations. It is a pleasure for us to be able to deal in such a highly prized commodity with our customers.

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Precious metal investments are not regulated in the UK. Values can rise or fall, and past performance is not a guide to future results. Chard (1964) Ltd is not regulated by the Financial Conduct Authority and does not provide investment or tax advice. We accept no responsibility for losses based on information provided. Please conduct your own research before investing. Bullion investments are not covered by the Financial Services Compensation Scheme or the Financial Ombudsman Service.