Buy Gold and Silver Safely - Which Website?

Author: Ian Davis - Chief Operations Officer

Published: 12 Dec 2018

Last Updated: 22 Dec 2022


With over 55 years in the coin and bullion trade we really do know our stuff. All of our team are trained in identifying fakes, grading coins and buying and selling coins, bullion and jewellery.

Chards - Bullion Dealer of the Year

Best Bullion Dealer in Britain

We guarantee that every time you deal with Chards, your purchase is dealt with by an in-house trained member of staff and we firmly believe Chards is the safest and best place to buy gold and silver online in the UK and worldwide.

We probably have the largest selection of coins in the UK and sell a range of gold coins, silver coins as well as bars. We try to keep our website up to date but have thousands of products awaiting a photograph and product page. So, please get in touch if you are looking for a product we don’t have on our site.

Transparent Pricing

We publish premiums and surcharges on all of our bullion coins so you can see exactly what you are paying for and how the price is made up. We are one of the few bullion dealers who do this and we encourage you to compare premiums and not prices when deciding to buy gold or silver

Secure Safe Online Checkout

We are proud to have a substantial online presence across our main site www.chards.co.uk and also on our older sites www.taxfreegold.co.uk, www.24carat.co.uk and www.goldsovereigns.co.uk. We are making a stellar effort trying to get over 20,000 pages modernised and moved onto this platform. Each of these websites have an SSL certificate installed, meaning any data entered onto the site via the browser is encrypted making checkout very secure. In addition to this, we don’t not store any card details and these are all handled by Sagepay who are fully PCI compliant and secure. 

For our online checkout we also force 3D secure and a fraud check. Only customers who are able to progress through these stages can check out. This increases security on the site and protects our customers against fraudulent transactions.

Bullion Dealer of the Year... Again! 

The Best Place to Buy Gold in the UK

We have won the award for Bullion Dealer of the Year 4 years running. We believe this makes us the best place to buy gold and silver online! We offer great prices, honest service and impartial free advice either on the phone or on our information area on the website.

The Best Bullion Website of the Year! 

We are extremely proud of our new website and excited to bring all of our content to you on a modern platform which is easy to navigate and full of interesting information. As a result of our hours spent building the new site we won Bullion Directory's award for " E-commerce Bullion Dealer of the Year 2018". This award is international and really means a lot to us. It inspires is to continue providing the best online experience we can for you.

No-Nonense Bullion Deals

There are many coin and bullion dealers out there who are in the game to make as much money as possible and rip you off! Here at Chards, we don’t try to offend and flummox you with "free" postage or overpriced slabbed coins for example. We invite you to read why free postage might be cheating you out of the best deal and make sure you evaluate total prices before being misled by “free” postage offers. On the topic of slabbed coins, we have seen a 2018 bullion Britannia coin for £1450 in a slab when the intrinsic value was about £950. We agree slabbed coins offer protection but surely they are only worth an extra £10 or so and not £500!

We deal our bullion as openly and transparently as we can. This no-nonsense approach has kept us in business for over 50 years and helped keep our customer base loyal.

We tend not to advertise on Google, TV or mainstream media. Advertising costs a fortune and to give you an example an advert in the Telegraph might set you back £2000, just to be in the back of the Saturday magazine insert! We don't advertise heavily and this really keeps our prices down. It also means that if you find our site on Google then we deserve to be there from a content and technical perspective rather than simply paying for one of the top spots. Remember, if you buy from a company who is advertising, their prices tend to be higher to recover advertising costs and as a result you are not getting the best deal possible. Chances are if you click on one of the top 3 adverts on Google you are also not getting the best quality website, just the company with the biggest disposable income.

Don't Take Our Word – Here's What Our Customers Say 

Reviews are ideal for finding out what customers are saying about a company. You can discover opinions and endorsements from people who have had first-hand experience with the company. Our reviews are only from customers who have made a purchase at Chards, you will not find fake or bought reviews on our website.

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