Buying Gold Bullion Advice

Written by Ian Davis – Bullion Manager • Last updated 19 Aug 2019

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Buying Investment Gold Bullion

If you are investing in gold, it pays to do your research first. We can help you to make it as easy as 1, 2, 3…..

  1. Find a reputable Bullion Dealer

  2. Choose investment gold that suits your needs

  3. Pay the lowest price on investment gold

How to Choose a Bullion Dealer 

When choosing a bullion dealer do you want to buy from the cheapest, the best or the longest established? Well, we can make it easy for you, why not go for all three at the same time? Come to Chards Coin and Bullion!

How To Find A Reputable Bullion Dealer 

There are plenty of bullion dealers advertising all over the Internet but how can you make sure that you have found a reputable one? 

Personal recommendations from friends and family are probably the best endorsement that you can get. We have been in coin and bullion industry for over 50 years. We have more than five decades of experience and will be able to help you make an informed purchase that best fulfills your needs. Most reputable bullion dealers have premises that you can visit, but not all. We have a showroom where you are welcome to come and buy physical gold. You can see exactly what you are buying. We offer our customers a professional service with a personal touch and that’s why we have been voted the UK Bullion Dealer of the Year for the last four years running.

Don't Rely On Google 

Don't get us wrong, the Internet can be a wonderful resource for information at your fingertips.

However, when choosing a bullion dealer, you should be very cautious about only using the Internet, particularly Google. Some dealers have spent a fortune on buying up keywords such as gold, bullion sovereigns and Krugerrands. The first few search results are paid adverts. These are auctioned off using Google Adwords, so whoever pays Google the most money gets listed first.

How To Choose Investment Gold Bullion That Is Right For You 

Investing in gold may be one of the most important purchases that you make this year. Depending on your budget, our team can help you to find the ideal product that suits your requirements. Yes, a pre-owned one kilo bar of gold may have the lowest premium, however, if you need to liquidate your investment quickly you will have to sell the whole bar at once. Buying coins or smaller bars may give you more flexibility. You may also want to consider tax implications. You do not pay VAT on investment gold, however, if you are resident in the UK you may want to buy sterling coins and take advantage of capital gains tax benefits. 

How To Buy The Cheapest Investment Gold 

Once you have found your dealer and decided what to buy, you want to make sure that you are paying the lowest price.

Transparency is important to us unless the product is a fixed price, our premiums are clearly visible which makes it easier for you to compare prices on different products. Premiums are the clearest way to compare prices but not many dealers show them. Without premiums, it can make it more difficult to calculate exactly how much you are paying over the spot price, especially if the live gold price is fluctuating as you are comparing prices. We have blogs that show price comparisons on our best-selling products. Remember, it may take a little time to compare prices, but you will save yourself some money.

Sometimes, investors can be swayed by the promise of free postage/delivery – but don't be fooled. There is no such thing as a free lunch. Postage is usually hidden in the premium (dealer’s margin) on the product. Generally, we don’t tend to offer free postage but are usually cheaper than our competitors even with their offer of free postage. If you collect from our showroom you can be assured that you can avoid postage and get the cheapest price. Occasionally we have special offers where we offer free postage. You can be assured that you are getting a fantastic deal, we have not hiked the price to pay for the postage. You can be sure that you will be getting the best deal on the market!

Don't Take Our Word – Here's What Our Customers Say 

Reviews are ideal for finding out what customers are saying about a company. You can discover opinions and endorsements from people who have had first-hand experience with the company. Our reviews are only from customers who have made a purchase at Chards, you will not find fake or bought reviews on our website.

Further Reading

You may wish to view all of our articles on our gold guide

This guide and its content is copyright of Chard (1964) Ltd - © Chard (1964) Ltd 2019. All rights reserved. Any redistribution or reproduction of part or all of the contents in any form is prohibited.

We are not financial advisers and we would always recommend that you consult with one prior to making any investment decision.

You can read more about copyright or our advice disclaimer on these links.