September 2025 - Precious Metals Market News

New Wave of Investors Attracted to Precious Metals in Q3-25

The third quarter of 2025 has concluded with another series of perpetual rises in the precious metals market. And it’s not just gold that’s shining right now. The price rises have occurred with platinum and silver, showing a sustained bullish investment sentiment across all three of the precious metals. This upward trajectory has certainly kept the usual financial markets busy but there is increasing evidence now, that precious metals are experiencing a broader appeal, with many new investors joining the marketplace. This month, Chards has seen significant demand from new investors looking for an experienced bullion dealer to guide them through the buying process, with gold and silver of particular interest.

Our CEO Lawrence Chard stated:

“There is almost an unprecedented level of interest in gold and silver right now. And in fact, even more demand for precious metals than was seen during the 1980 and 2008 banking and financial crisis.” 

Gold's Perpetual Highs

The Numbers: (obtained from the LBMA) 

Gold Price: 29th September 2025 - £2847.94 

Gold Price: 29th August 2025 - £2545.12 

Increase of: 11.8981% 

The gold price continued its climb, extending a multi-month rally that seems to be defying conventional marketplace corrections. And at this point, we have not really seen anything that could be described as a real correction…well, not yet anyway. It almost touched £2900 and it seems analysts are suggesting we may well see this before the end of 2025.

Throughout the month, geopolitical uncertainties and inflation pressures on major economies like the US Dollar, coupled with increased investment from central banks raising their gold reserves, have been contributing factors to the price rises. Add to this, a macro level of new investors coming to the marketplace to invest and you can start to see why we are seeing continual all-time highs and what might only be described as a cultural shift in the way investors old and new are looking at precious metals. 

Goldman Sachs have highlighted capital markets as key drivers to gold’s ascent suggesting that the macro backdrop continues to favour gold with central banks being a significant part of demand, alongside growing investment interest from new investors looking at it as a hedge against inflation. In other words – more banks and people are buying gold, which is driving the price rises. 

Moreover, the firm's future projections (a modest 6% rise by the middle of 2026) suggest that the factors supporting gold's unbelievable ascent are far from transient, perhaps pointing to a 'new normal' where gold maintains a premium. This is of course speculative but it’s something to consider when choosing your investments.  

The Evolution of Platinum

The Numbers: (obtained from the LBMA) 

Platinum Price: 29th September 2025 - £1181.41 oz 

Platinum Price: 29h August 2025 - £1001.11 oz 

Increase of: 18.01% 

Not to be outdone by gold, platinum price movements in September showcased an equally impressive, if unusual, growth pattern. Indeed, platinum has overall seen a price increase of over 60% in the last 12 months. While gold’s rise is often linked to monetary and geopolitical factors, platinum’s surge is largely tied to its dual role as an investment metal and a critical industrial commodity. It is used within the automotive sector (often for catalytic converters), as well as many medical devices. However, it is a critical component for current and future green industries, which is pushing demand up. This has resulted in in what might be described as speculative demand for a metal with long-term prospects for investors. And with such growth this year, the data seems to support this theory. 

The Surprising Rise of Silver

The Numbers: (obtained from the LBMA) 

Silver Price: 29th September 2025 - £34.94 

Silver Price: 29th August 2025 - £28.62 

Increase of: 22.0825% 

Often dubbed as an ‘industrial workhorse’, silver has mirrored the upward momentum of its precious metal counterparts, albeit with its own unique market dynamics. Silver's dual identity makes it susceptible to both investment flows that track gold and industrial demand driven by economic activity. September's gains in silver were perhaps fuelled by a combination of enthusiasm from gold's rally and increasing industrial consumption in solar panels, 5G technology, and electronics. The supply-demand balance for silver has tightened considerably year-on-year, with global mining output struggling to keep pace with the demand. And it is this combination of factors that seems to have bolstered silver's appeal and pushed its price up.

What’s the Outlook? 

We can see a significant investor sentiment towards tangible assets like gold, silver and platinum, in an era that is marked with persistent inflation, geopolitical issues and developments in technology. However, it’s important to consider the overall sentiment from analysts – the price rises we have seen are not necessarily isolated spikes but could be indicative of structural shifts in global finance, industry and investment behaviours. Perhaps culminating in a ‘new’ normal for precious metals.  Although only the future will confirm or crush the sentiment.

Will Precious Metal Pricing Keep Rising in the Short-Term? 

This is the impossible question we are often asked at Chards and unfortunately with so many elements impacting precious metals it is impossible to answer. After all, humans are unpredictable, which makes trends hard to predict. You can watch our CEO Lawrence Chard talking about gold forecasting in his ‘Gold Price Forecast Video’. 

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