What Is the Risk of Bullion Investments?
It is important for all investors to understand that precious metals investments, including gold, silver, platinum, palladium bullion coins and bars, are unregulated in the United Kingdom. Other precious metals that make up the total of eight are rhodium, ruthenium, iridium, and osmium.
The London Bullion Market Association (LBMA) states in their Guide to the Loco London Precious Metals Market, Section 16: 'Precious metals are traded in a wholesale market for professionals; hence, like the foreign exchange market, it is not directly regulated as a market.' (See Source)
As precious metals are not regulated by the FCA, the protections offered by the Financial Ombudsman and the Financial Services Compensation Scheme do not apply. The value of these investments is variable, meaning it could either increase or decrease. Additionally, while past performance shows that gold has increased substantially in recent years, this does not guarantee future performance.
How Chards Coin and Bullion Dealer Is Compliant?
At Chards Coin and Bullion Dealer, transparency and compliance are at the heart of our operations. To uphold these principles, we adhere to the strict guidelines set by the Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) for promoting gold bullion. All team members communicating with customers ensure investors understand that gold investments can fluctuate in value and are unregulated in the UK.
Educating Customers For Over Sixty Years!
For over 60 years, educating customers has been at the forefront of what we do. As one of the UK's longest-standing coin and bullion dealers, we are an award-winning, family-run business. Since 1964, we have facilitated the buying and selling of precious metals for our customers, who range from first-time buyers to seasoned investors and collectors.
We are strongly committed to providing exceptional prices, maximum transparency and outstanding customer service. Additionally, we use our 60 years of industry expertise to help our customers achieve their personal goals and investment aims.
London Bullion Market Association Full Membership
On the 30th January 2024, we were delighted to announce that we were accepted as a full-member of the London Bullion Market Association (LBMA). This membership recognises our scale of operation and high standards of service and our business ethics. The LBMA is the independent authority which governs the largest and oldest precious metals market in the world; the London Bullion Market. The standards, governance, and oversight are essential to allow participants to transact with confidence in a market where volumes exceed $60 billion per day.
Next Steps to Take?
If you're satisfied and ready to learn more about investing in precious metals with us, we offer a range of informative pages to educate and guide you. A great starting point for new investors is our Advice Guide for UK Bullion Investors, created by our CEO, Lawrence Chard, and our in-house experts. Once you have a good understanding of the subject, our How to Buy page provides a straightforward, seven-step guide to transacting with us.
We also recommend checking live metal prices before deciding when the best time to invest might be. You can view the live gold price, live silver price, live platinum price, and live palladium price, as well as historical prices for all four. Please note that face-to-face appointments must be booked in advance, and you are welcome to contact us for any urgent matters.
